WHAT'S YOUR ELEPHANT IN THE ROOM?

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You're not alone.

According to the The 2021 Membership Marketing Benchmarking Report, 47% of associations are reporting declines in their total membership. Despite this, digital engagement is up, with 83% of associations reporting webinar participation is up over 53% the year prior! It's clear your audiences are ready to engage digitally. But for associations that are doing more with less, putting on a hybrid event has never seemed so overwhelming.


“For us, digital isn’t an either/or. Digital is not a passing solution. It’s part of the future.” - Kim Carcone, Senior Vice President, Global Market Events, The Toy Association

Here are 5 things you can do right now to confront the elephant and tap into hybrid events:

1.  Your members are coming to your events to learn from and connect to each other. Ensure all your people are connecting with awesome event tools. Do you have 1:1 chat & video capabilities, breakout functionality, emojis, live chat, polling, Q&A, discussion forums, social feeds and groups for real-time connection and peer-to-peer learning? Check out the 7 Key Questions to ask Your Hybrid Event Technology Partner.

2.  Partner for success. Did you know that using event tech can decrease costs by 30% and increase productivity by 27% (SocialTables)? Did you also know that 78% of event organizers that use event hosting applications say it contributes to a positive event ROI (Markletic)? JUNO makes it easy with an advanced suite of tools and a dedicated success team with you every step of the way.

3. Meet them where they are with a seamless app experience where they can connect and learn from the palm of their hand. Get an event app. 83% of event organizers are using one (eventbrite).

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4. Plan smarter to combat virtual event fatigue and shorter attention spans. 90-minute lectures just aren't going to cut it anymore, with Netflix and others competing for the time and attention of your online audience. 45% of event organizers plan shorter multi-day events to prevent Zoom fatigue (Markletic).

5. Sign up for our solution series webinar to meet with others and solve this riddle!

The elephant in the room is no one knows the exact answer, so let's solve it together! Join JUNO and subject matter experts for a solution series that will address how to approach this riddle and present ideas you can translate to your own business. Join us if you find yourself asking any one of these questions:

  • Events are coming back, why should I pay attention to those online?
  • Do I have to run an event hybrid moving forward? Every time?
  • How do I combat declining attendance online and in-person?
  • How do I do hybrid while I’m understaffed/under-budgeted?
A roundtable discussion will follow with even more ideas from your peers and the chance to speak up!

Let's Solve It Together.

Sign Up Now!

With the Millennial workforce shifting into decision-maker positions in a digital-first world, understanding your audience's needs and delivering has never been more critical. 

“The advances in technology for virtual/hybrid are making it more important than ever before for technological integration/enhancement of our in-person events. Members want connectivity, they want information at their fingertips.” -  Trey Weaver, Meetings Manager, American Academy of Forensic Sciences, BizBash

Almost half of corporate event attendees consider hybrid events the ideal format for the future, compared to exclusively in-person or virtual-only events, according to Metrigy Research. Businesses are embracing this new reality. Are you?

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