You're not alone.
74% of event professionals surveyed by Endless Events agreed that data drives their decision-making processes. But for associations that are doing more with less, big data has never seemed so overwhelming. Over half of event organizers have trouble showing event ROI to key decision-makers.
The good news is that virtual and hybrid event analytics give you an incredible ability to see exactly what your audience is engaging with, in what order, and for how long. Combine this visibility with the fact that you may have 4X or more attendees than at your in-person events... that’s a lot of data!
We know that decisions can be better informed and you can move faster when empowered by data, especially data you are sitting on. This is oil in your backyard. But how do we even begin to tap into it?
“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergaard, Senior Vice President and Global Head of Research at Gartner, Inc.
4. Keep an eye on audience satisfaction and engagement. 82% of virtual event organizers use event polling to boost audience engagement and ensure they don’t lose attention (Markletic) and 67% of event planners measure ROI based on attendee satisfaction (EventMB).
5. Use polling and surveys to analyze session performance and drop-off rates, and don't be afraid to pit sessions against one another. In a digital-first world, every company is a competitor. Netflix, Amazon, Apple? All of them are competing for the time and attention of your audience, so understand and be prepared to respond to new consumer behaviors for an optimal attendee experience.
With the Millennial workforce shifting into decision-maker positions in a digital-first world, understanding your audience's needs has never been more critical.
“People are not the same as they were two years ago—what drives them and what they value has likely changed.” - Francesca Radabaugh, COO and President of Association Management at Paragon Events, BizBash
Keep you finger on the pulse of your community with real-time data for all your events, big and small, and analytics to guide your business decisions toward growth.